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VR / AR /先生 > 博客

虚拟现实(VR), 360°视频, 增强现实(AR), and mixed reality (MR) are opening up new horizons in the way storytellers and brands can create immersive content that takes viewers where they could never go before. Check back here for the latest news, trends, and insights into VR, 360°, AR, and MR video.

Save your FREE seat for 流媒体 Connect in November. 现在注册!

What the 2024 "Summer of Sports" Teaches Us 关于 the Future of Streaming

The summer of 2024 has presented sports programming that rivals any other year in history, 包括美洲杯决赛, 环法自行车赛, 总决赛, 两个高尔夫大满贯, ICC世界T20, 温布尔登网球公开赛, U.S. Open, an array of F1 Grand Prix's, or the recently finished Paris Olympics and Paralympics. 马特·夏皮罗, 业务发展高级总监, Qwilt, discusses the 挑战 of maintaining a superior QoE across video-on-demand and OTT services and the new formats arising to meet them.

感觉头昏眼花的? Why Immersive Live Sports Might Be Hard To Stomach, and What Can Be Done 关于 It

Ivo Ivanov of DE-SIX discusses the immersive, multisensory experiences that are changing how people watch sports. 然而, he discusses studies that have found that 30% - 80% of users have experienced mild to severe short-term side effects of wearing immersive technologies. While immersive streaming might represent the future format for live sports, 估计复合年增长率为24.从2024年的64%到2031年达到1330亿美元, issues such as poor internet connectivity could derail that growth and stop immersive sports in its tracks.

Strategies That Make AI-Powered Virtual Product Placement Soar

Virtual Product Placement (VPP) is an excellent new type of CTV and streaming ad placement. Stephan贝灵哲酒庄, miriad的首席执行官, discusses best practices for advertisers to follow for it to work well.

What’s Next for AI Dubbing in the Media Industry?

安东Dvorkovich, Dubformer的首席执行官和创始人, writes about how AI dubbing is poised to dramatically transform the broadcast media industry as recently developed solutions are set to be widely implemented. 

Why Engagement Capabilities Will Define The Future of Media and Entertainment

进入2024年, new engagement-focused offerings that move beyond ads to unlock new revenue opportunities will be a crucial element in expanding free, 广告支持电视(FAST)频道. Players in the media and entertainment industry that can successfully introduce creative features and gain viewers' active involvement in content stand to benefit tremendously.

Instant Replay: 流媒体 Connect November 2023

流媒体 presented its 12th Connect virtual conference November 13 - 16, with media industry cartographer Evan Shapiro as host and MC. Shapiro kicked off the event with a dynamic keynote, digging deep into the Q3 earnings call data to hold the spin doctors accountable and giving an unvarnished view of the industry. Other highlights included The Future of Streaming with Shobana Radhakrishnan, Senior Director of Engineering at Google TV, and several panels covering topics such as Cloud Workflows for Streaming and CTV, 大规模优化直播流, How Codec Patent Pools Will Impact Streaming in 2024, Making 在线直播 and VOD 更多的 Accessible, 直播技术趋势, 和更多的.

The Risks and Rewards of Generative AI for Visual Media

Amnon Cohen Tidhar of Cloudinary discusses the new benefits, 复杂性, 挑战, 以及生成人工智能的风险.

Why Are Streamers and Content Creators Turning to Virtual Production?

在过去的几年里, we've seen more advancement in virtual production and animation technology than ever before. These tools have never been more accessible or provided so many options to create engaging content and entertain a wide variety of audiences.

The ABCs of the "New Normal" for Streaming Services

Streaming usage is way up, and it's not going back down anytime soon. 通过专注于分析, 带宽, 和压缩, OTT services can deliver high-quality experiences at scale.

The 2020 流媒体 50 Coming in June

Want to make sure your company is considered for our annual list of the most important, 创新, and interesting companies in the online video space? 继续读下去.

新功能:流媒体连接

流媒体's "Who To See at NAB" marketing program evolves into "流媒体 Connect"

MWC's Inflated Claims for the Future of 5G Demand a Reality Check

The experts at Mobile World Congress were certain 5G will change the world and weren't shy about making exaggerating claims. 但有多少是炒作和热空气?