流媒体连接预览:在对冲-货币化CTV和快速频道与三星, Roku, TVREV, and IAB Tech Lab
没有其他活动能提供流媒体会议上的清晰度和信息. That’s why Streaming Media attracts serious, high-level technology decision makers ready to do business. For more than 20 years, our events have been the No. 1 gathering place for streaming industry professionals. Join us this August 20-22 for the next installment of Streaming Media Connect, a FREE online event.
On Wednesday, August 21, adtech expert Tim Ware 将主持“越过篱笆:随着围墙花园的激增，CTV和FAST频道的货币化?.“智能电视OEM的出现为平台分销商创造了越来越多的机会，也为内容提供商带来了挑战，因为分销商在库存和收入分成中所占的比例越来越大，从而通过销售硬件产生更大的收入. 在拥有大量库存分割和注册用户的下一代智能电视oem厂商中，程序员如何应对需要广告支持的高编程成本? 通用标识符的难题如何与日益重要的上下文对齐相抗衡? 谁能最好地管理公平的商业行为，让买方有平等的机会进入各种供应渠道, and how can all parties mutually prosper?
Confirmed panelists include Justin Fromm, Head of Insights, North America, Samsung Ads, Marion Ranchet, Founder & Managing Director, The Local Act Consultancy and Streaming Made Easy, Anthony Katsur, CEO, IAB Tech Lab, and Alan Wolk, Co-Founder/Lead Analyst, TVREV.
Justin Fromm是一位经验丰富的媒体高管，也是互联电视和SVOD领域的领先专家, currently serving as Head of Insights, North America at Samsung Ads. Justin has extensive experience as a data leader, 对电视和数字媒体作为广告平台的价值和有效性进行战略研究, the marketing of televisual programming, 以及新技术对消费者行为和媒体行业的影响.
"CTV, as a digital medium, 提供了丰富的收视率数据，这是以前电视广告商无法获得的,” Fromm says. “使用设备级数据，了解观众如何穿越流媒体的围墙花园, 电视制造商支持跨平台策略，无缝集成线性和流媒体."
Marion Ranchet currently runs The Local Act Consultancy, 为流媒体视频服务在西欧的推出和发展提供了动力. With 18 years of experience in the industry, and as a film and TV lover, she advises streamers, 分销平台和技术供应商如何通过她对不同市场的深入了解在欧洲推出和发展, and with a strong content expertise and distribution? network in place. 你会经常看到Marion分享一些非常有用的信息 LinkedIn, her newsletter “Streaming Made Easy,” and during industry events like IBC or MIPCOM.
“免费流媒体的竞争不仅是健康的，而且是必要的，”兰切特说. “Why? Because Ad-supported Streaming is all about scale. 更多平台=更多眼球=更多广告机会=更多广告收益. The perfect flywheel. However, we’re now at a crossroad. 围墙花园的做法损害了生态系统的可持续性. 为增强利益攸关方的权能，需要一定程度的透明度和标准化, especially content publishers, 全面将他们的库存货币化，并进一步发展他们的业务.”
查理·古德曼(Charlie Goodman)是Roku Ad Exchange的产品管理主管，负责Roku的供应侧平台. He drives the ad serving and integration strategy for The Roku Channel优化与dsp和ssp的连接，以增强广告解决方案. Previously at Target, Charlie was instrumental in founding and expanding Roundel’s 产品能力并领导其基础AD技术的发展, including data management, campaign planning, and ad experiences. Committed to advancing CTV advertising, Charlie focuses on delivering innovative, advertiser-centric solutions.
Anthony Katsur是一名数字媒体资深人士，在技术创新领域拥有超过25年的行政领导经验, product leadership, business strategy, and growth. As Chief Executive Officer for IAB Tech Lab, Katsur is responsible for overseeing product, engineering, membership, 和运营团队为数字广告行业的全球技术标准制定组织.
It's safe to say that Alan Wolk, a much sought-after writer, speaker and consultant, 已经确立了自己作为行业中最有影响力的思想领袖之一的地位. By focusing on the intersection of streaming and advertising, wolk创造了首字母缩略词FAST(免费广告支持的流媒体电视)，他和他的TVREV同事帮助该公司成为媒体行业的首选百家乐软件之一，因为它试图处理流媒体转向带来的变化.
小组主持人蒂姆·韦尔是一位多媒体销售老手，他在过去十年里一直通过使用程序化广告技术来销售联网电视广告. 蒂姆在他的职业生涯中一直致力于开创性的媒体倡议，在广泛的新闻领域工作, sports and entertainment brands including Crackle / Redbox / Sony Pictures, The Wall Street Journal, WWE, Yardbarker, ESPN, NFL, NBA, NASCAR, NHL 和InterZine Productions，他是独立流媒体联盟的联合创始人.
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